That makes it easy to navigate even for people who aren’t digital natives. Its core function, writing text messages, is not so different from the good old SMS. (just think TikTok), WhatsApp’s user interface is focused on messaging which makes it simple and intuitive to use. Unlike many hyped social media apps which older generations often In Germany (2019), the participants said they like using WhatsApp because it’s so intuitive to use and it allows them to reach the majority of their contacts. WhatsApp also plays a central part in the lives of older generations. What the numbers tell you about using WhatsApp for business , three quarters of children and teenagers said they have a WhatsApp group with their family (2019, mpfs). The WhatsApp group feature, in particular, makes it easy and convenient for families to stay in touch, bringing multiple generations together in one app. ![]() When the (grand)kids are using WhatsApp, the app becomes more interesting for their parents or grandparents as well. This is where the network effect described above kicks in again. ![]() Internet users who use WhatsApp by age group. Unlike other communication channels such as live chat, WhatsApp is not connected to a website or customer account, so it’s always available for the customer. WhatsApp is optimized for different devices and works both on mobile, in the browser and on desktop with As WhatsApp is used across the globe, it’s a promising channel for businesses with an international customer base. Almost every smartphone user has it installed and can be reached directly on the app. The benefits of using WhatsApp for business are clear. What the numbers tell you about using WhatsApp Business This effect is especially at work with digital communication platforms such as WhatsApp: a platform that “everyone” uses and that allows you to easily reach all your contacts within a single application. In short, the more users a platform has, the more valuable it becomes. One of the factors that explain WhatsApp’s high and still increasing user numbers is the With more than 2 billion users, WhatsApp is the most popular messaging app worldwide. The second most popular messaging app is WhatsApp’s “competitor” Facebook Messenger with 1.3 billion users. ![]() WhatsApp monthly active users (in millions).
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